articles/Profiles/ross-grieve-page2

Ross Grieve - Convention 2015 Speaker Profile - part 2 of 1 2

Published 01/08/2014

Given that he seems so driven and full of ambition, I had to ask Ross what the future holds for Dirty Green Trainers. "I like to think that at the moment we're only walking, we're not quite running yet." As part of a commitment to picking the best triathlon photographers out there Dirty Green Trainers already has photographers based in America, New Zealand and Australia. "The guys who work for me understand the Dirty Green Trainers' way of thinking and working, so I'd like for them to spread that ethos without the quality dropping at all." Ross also adds that he'd like to improve the technical aspects of the company such as the online sales experience so that it can be the best it can be. "Ultimately though, I'd like Dirty Green Trainers to not just be a UK-based company, but to go global."

Evolving in a changing market
At the Societies' Convention 2015 Ross is giving a Masterclass on the subject of adapting and evolving your business. Many photographers have been having a tough time of it in the last few years, not least of all from part-timers flooding the market, and Ross believes he found a solution. "I really loved what I did as a photographer, but I knew I couldn't carry on the way that I was," Ross says to me. "I want to tell other photographers about how I started photographing both extreme sports and portraits for the high-end market, diversifying my business from being almost exclusively about weddings."

Ross hopes that delegates at his Masterclass will be inspired explore how they can expand their photography businesses. He'd also like them to be inspired having seen some of the images that he has produced in his new ventures. "Anything is possible in this industry and I think people are starting to understand that." However, Ross warns that it won't come easily; "you have to put the hard, hard effort in and that's what it often comes down to now. If people go away from my Masterclass enthused and they put the effort in to succeed, then I will be very happy."

Ross has won awards for sports photography, fashion photography and wedding photography, so a Masterclass on diversifying your business from someone who has been successful in so many fields is certainly worth putting on your 'must see' list!

• Ross Grieve - Convention 2015 Speaker Profile page 1
  
• Ross Grieve - Convention 2015 Speaker Profile page 2
  

There are 15 days to get ready for The Society of Photographers Convention and Trade Show at The Novotel London West, Hammersmith ...
which starts on Wednesday 15th January 2025